Social Media Virtual Assistant

ROLE SUMMARY

ABOUT THE COMPANY

Rios Center for Plastic Surgery is a premier aesthetic and reconstructive surgery practice based in Edinburg and McAllen, Texas. Founded by Dr. Luis M. Rios, Jr., a double board-certified plastic surgeon and past president of the Texas Society of Plastic Surgeons, the center is known for delivering high standards of patient care in a state-of-the-art, accredited surgical facility. The practice offers a comprehensive range of surgical and non-surgical aesthetic services, from advanced facelifts to med spa treatments, and serves as a training site for aesthetic surgery fellows and residents. Rios Center for Plastic Surgery is deeply committed to patient education, community ties, and maintaining a high-energy, respectful culture that prioritizes excellence and patient satisfaction.

ABOUT THE ROLE

This role is essential for expanding the digital presence of Rios Center for Plastic Surgery while supporting growth goals and building brand trust online. The Social Media Virtual Assistant will work closely with Dr. Rios to co-create and implement a clear social media strategy, manage and execute daily posting, create engaging content, and handle online community engagement. This role will enable Dr. Rios to focus on high-value activities while ensuring the practice’s digital voice remains active and aligned with strategic objectives. This is an excellent opportunity for someone who wants to grow a brand through social media while helping a respected practice reach and engage more people.

This position is perfect for someone who :

✅ Loves understanding and working with social media platforms.

✅ Stays up to date with trends and enjoys testing new content ideas.

✅ Brings high energy and a positive, proactive attitude to their work.

✅ Makes decisions using data and metrics to improve results.

✅ Communicates clearly and engages well with online audiences.

✅ Enjoys taking raw ideas and turning them into creative posts.

ROLE RESPONSIBILITIES

SOCIAL MEDIA STRATEGY AND RESEARCH

Supports the development and refinement of a clear social media strategy that aligns with the practice’s goals and messaging. Brings creative ideas and industry insights to strengthen content direction and community growth.

• Co-create and maintain a content strategy with Dr. Rios aligned with growth and branding goals.
• Research key topics, trends, and hashtags relevant to aesthetic and wellness audiences.
• Identify potential collaborations or partnerships with aligned brands and local influencers.
• Track competitor and industry activity for idea generation.

CONTENT CREATION

Transforms raw video and content ideas into polished, engaging posts that align with brand tone and goals. Supports the creation of a visually cohesive, informative, and engaging social media presence.

SOCIAL MEDIA MANAGEMENT AND ANALYTICS

Manages posting, scheduling, and performance tracking to ensure consistency and growth on all active platforms. Uses insights to refine strategy and suggest improvements based on results.

COMMUNITY MANAGEMENT AND CLIENT COMMUNICATION

Engages with the online community to build trust, answer questions, and identify potential client opportunities. Supports lead generation while maintaining a positive brand experience.

Although the responsibilities outlined above will form the core focus of your role, please note that your hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of your position and the overall goals of our business.

ROLE QUALIFICATIONS

REQUIRED QUALIFICATIONS

PREFERRED ("NICE-TO-HAVE") QUALIFICATIONS

ROLE SPECIFICATIONS

RECRUITING PROCESS

The entire process usually takes anywhere between 2-4 weeks to complete depending on the seniority of the position.

CONTACT US

If you have any questions or run into any complications while submitting your application, please reach out to :

recruitment@trymeteor.com