PPC and Marketing Digital

PPC and Marketing Digital

Salario a Convenir Guatemala Contrato por tiempo indefinido

Descripción

Our company is seeking a PPC Manager to join our team, bringing with them a strong technical and strategic approach to our digital marketing team. You will be responsible for technical & strategic implementation of PPC (Social, Google, Microsoft), driving exceptional performance and results across our brand. This role requires a strong analytical and data focused mindset and the drive to challenge the status quo. PPC Manager Job Responsibilities As a PPC Manager at our company, you will : Launch and optimize various PPC campaigns to help us generate leads from Google Ads, Facebook Ads, and other social media platforms Delivering exceptional Paid & Organic results across all campaigns Manage accounts on Google, Amazon, and other advertising platforms Suggest and develop new campaigns across multiple platforms. Track KPIs to assess performance and pinpoint issues. Planning and execution of paid strategy & implementation, within Facebook, Instagram, LinkedIn and Google Ads products. The planning and execution of SEO campaign & strategy – research, technical implementation & reporting Write attractive and concise copy for ads (Headline Search Ads and Product Display Ads). Multi-channel approach – strong understanding of digital channel integration (PPC / Content / Social) Produce reports for appropriate departments daily / weekly / monthly as required. Strong understanding of all aspects of SEO; technical, on-site & off-site Providing data rich campaign performance insights & recommendations Monitor budgets daily and adjust accordingly to gain better ROI and ACOS. Stay up-to-date with new PPC and SEM trends. Collaborates with other departments to accomplish marketing objectives Training on, implementing and taking ownership of PPC tasks for any and all product launches, sales, seasonal campaigns, listing refreshes, etc. PPC Manager Job Requirements Our ideal PPC Manager will have : Current working skills in all types of Google Ads (Search, Display, YouTube etc). A strong understanding of statistics especially significance, experiments & measurement. A data driven, analytical mindset with the determination to get to the bottom of problems. A high proficiency to construct models based on assumptions and iterate with real world data. Passion for search engine marketing. At least 3 years of experience in PPC and Paid Media is required Must have experience managing large ad budgets Proficiency with all types of Google Ads including : Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc. Must have experience in marketing, reporting, PPC, and project management Excellent written and communication skills with proper spelling and grammar Excellent with Microsoft Office; specifically, Microsoft Word and Excel (Pivot Tables included) Should enjoy working in a fast-paced environment and have excellent organizational skills Solid understanding of search engine optimization (SEO) and search engine marketing (SEM). Must be prompt, respond in a timely manner and have a fast turnaround time Willing to take on additional roles and responsibilities as needed

Beneficios

Our company is seeking a PPC Manager to join our team, bringing with them a strong technical and strategic approach to our digital marketing team. You will be responsible for technical & strategic implementation of PPC (Social, Google, Microsoft), driving exceptional performance and results across our brand. This role requires a strong analytical and data focused mindset and the drive to challenge the status quo.

Horario

8 : 00 - 17 : 00

Área

Contabilidad / Finanzas / Economía / Auditoría

Profesión : Publicista

EXPERIENCIA

Estudios Mínimos :

Pensum Cerrado de Licenciatura

Disponibilidad de Viajar :

Licencia de Conducir :